Parker Alexander is a South Lake Tahoe based entrepreneur and designer behind The Heartbeat Brand, a trend-conscious headwear company known for its bold, beautifully branded hats. His fashion-forward collections span over 500 unique designs across a wide range of styles, colors, and materials. In addition to wholesale and fully custom offerings, standout collections include the vibrant Color Vibes line and sport-inspired themes such as golf, pickleball, and surfing.

