Parker Alexander

Parker Alexander is a South Lake Tahoe based entrepreneur and designer behind The Heartbeat Brand, a trend-conscious headwear company known for its bold, beautifully branded hats. His fashion-forward collections span over 500 unique designs across a wide range of styles, colors, and materials. In addition to wholesale and fully custom offerings, standout collections include the vibrant Color Vibes line and sport-inspired themes such as golf, pickleball, and surfing.

Parker’s entrepreneurial journey began in his teens, when he crocheted and marketed custom beanies in high school. At age 14, he began teaching private tennis lessons, later launching a car and boat detailing business in 2009. Since 2010, he has also provided professional videography and photography services, alongside high end property management.

He earned his associate degree from Lake Tahoe Community College, followed by a BA in Producing and Directing from the Academy of Art University in San Francisco. Deeply committed to his community, Parker ensures that The Heartbeat Brand gives back, supporting organizations such as Keep Tahoe Blue and the Tahoe Forest Cancer Center through charitable donations and awareness campaigns.